Customer Acquisition


Customer Acquisition models leverage advanced statistical modeling technologies to transform data into insights to identify prospects who are most likely to respond to a promotion, a process that enables institutions make better informed and profitable decisions about what products and banking services to offer to prospects to improve the response rate to marketing campaigns.

Without the right information and relevant insights, attracting a profitable new customer can be a difficult task. However, by leveraging Customer Acquisition Modeling algorithms, banking and financial institutions can improve the productivity, response rate and return on investment to their marketing campaigns, a data-driven process that improves profitability, reduces costs and increases bottom-line growth. By extracting insights from the data, financial institutions are better positioned to make informed decisions about the most effective marketing strategies, product offerings and price points to offer to prospects to increase the probability of a positive response.

  • INCREASE MARKET PENETRATION: Cost-effective analytic process to gain market share.
  • IDENTIFY PROFITABLE NEW CUSTOMERS: Data-driven process to identify high potential and profitable new customers.
  • INCREASE BOTTOM-LINE GROWTH: Contribute to improvements in profitability through increases in the effectiveness ofmarketing programs, reductions in costs and contributions to bottom-line growth.

Our Marketing Analytic Services are designed on a flexible ‘Test and Learn’ process that enables financial institutions to test the effectiveness of different marketing programs, product offerings, price promotions to identify and learn from those that yield the highest customer acceptance and response rates.

Contact us at your convenience to learn more about how Strategic Analytic Solutions can assist your organization improve the effectiveness and productive of your institution’s marketing programs.

Credit Risk Analytics

Leverage Credit Risk Scorecards to identify loan ‘red flags’, reduce losses and grow profits.

Deposit Profitability Modeling

Predictive Models to forecast the stability and profitability of deposit levels across time.

Capital Adequacy

Know the Capital Reserve requirements needed to survive unexpected credit losses.

ALM Modeling

Measure the impact of changes in interest rates on NII, NEV, capital adequacy and profitability.