Customer Profitability


Knowing how and where to allocate their limited marketing resources to help drive profitable growth is a constant challenge for many Community Banks, Credit Unions and Financial Institutions that fully recognize the importance of measuring and tracking customer profitability.

Identifying, understanding, measuring and tracking the performance of the drivers of Customer Profitability is a fundamental requirement that helps in the development and introduction of new products and services, customization of current ones and formulation of effective risk management strategies to ensure the solvency and profitability of a financial institution.

In today’s highly competitive banking and financial services industries, the measurement and tracking of customer level profitability provides a definite competitive advantage that contributes to establishing long term relationships with profitable customers leveraging a data-driven process that facilitates the understanding and quantification of:

  • COSTS: The overall costs incurred in the acquisition and servicing a customer over a period of time.
  • REVENUES: The revenue realized from the customer over the same period.Our Customer Profitability Modeling Services enhance your institution’s decisioning capabilities with access to customized and affordable Customer Profitability Modeling Services to help drive profitable growth.Contact us at your convenience to learn more about how our Customer Profitability Modeling services can help improve the profitability of current and planned marketing programs.

Credit Risk Analytics

Leverage Credit Risk Scorecards to identify loan ‘red flags’, reduce losses and grow profits.

Deposit Profitability Modeling

Predictive Models to forecast the stability and profitability of deposit levels across time.

Capital Adequacy

Know the Capital Reserve requirements needed to survive unexpected credit losses.

ALM Modeling

Measure the impact of changes in interest rates on NII, NEV, capital adequacy and profitability.